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Recent Posts:
- Podcast Episode 50: Diversity in Personas
- Don’t Drop the Phone Ball
- Podcast Episode 49: Moving From Attribution To Contribution
- Podcast Episode 48: How To Shift Your Organization To Be Persona-Centric
- Podcast Episode 47: Why Brand Matters
- Podcast Episode 46: How To Run An Effective A-B Test
- Podcast Episode 45: With Measurement, The Sky’s The Limit
- Podcast Episode 44: Changing the Relationship Between Sales & Marketing
- Podcast Episode 43: Everyone Hates Advertising…Or Do They?
- Podcast Episode 42: Deep Dive Into Grow And Give
- Podcast Episode 41: Getting The Most From Google Analytics
- How Experimentation Improves Your Paid Media
- Podcast Episode 40: Tools For Effective Experimentation
- Podcast Episode 39: Content Marketing To The ‘Grow/Give’ State
- Podcast Episode 38: Content Marketing To The ‘Do’ State
- Podcast Episode 37: Content Marketing To The ‘Think’ State
- Podcast Episode 36: Content Marketing To The ‘See’ State
- Podcast Episode 35: The PESO Model
- What is the PESO Model for Marketing?
- Podcast Episode 34: The Key To Discovering Actionable Insights
- Podcast Episode 33: The Role of Data in Modern Advertising
- Podcast Episode 32: Changing Consumer Habits
- 10 Powerful Tools In Every Iterative Marketer’s Back Pocket
- Webinar Slides: Aligning Marketing & Sales
- Podcast Episode 31: A Deep Dive Into ‘Do’ State
- Podcast Episode 30: Continuous Improvement In Paid Media
- Podcast Episode 29: The Iterative Marketing Report Template
- Iterative Marketing Report Template
- Podcast Episode 28: Marketing More Effectively With Long-Term Assets
- Podcast Episode 27: A Deep Dive Into ‘Think’ State
- How To Align Digital Media To Your Customer Journey
- Podcast Episode 26: The Role of Experiments
- Documenting Your Brand with Brand Vectors
- Podcast Episode 25: Programmatic Media
- Webinar Recording: Reporting For Success & Bigger Budgets
- Podcast Episode 24: New Program or New Creative?
- Podcast Episode 23: A Deep Dive Into ‘See’ State
- What Our Ancestors Can Teach Us About Marketing
- How To Tell If Your Marketing Program Needs New Creative
- Stop Wasting Resources: Kill Your Underperforming Marketing Tactics Now
- Podcast Episode 22: Let’s Talk Statistics
- Podcast Episode 21: Agile Marketing Vs. Iterative Marketing
- How A Content Audit Delivers The Right Message At The Right Time
- Podcast Episode 20: Aligning Traditional Media With Your Customer Journey
- See-Think-Do: A Framework For Understanding Your Prospect’s State of Being
- Webinar Recording: Marketing Personalization
- Podcast Episode 19: Aligning Digital Media With Your Customer Journey
- Podcast Episode 18: Aligning Content With Your Customer Journey
- Podcast Episode 17: Marketing Haves and Have-Nots
- Podcast Episode 16: See, Think, Do, Grow, Give
- Podcast Episode 15: What’s So Wrong About A Campaign?
- Podcast Episode 14: How To Wrangle Your Buyer Personas With a Matrix
- How to Use A Matrix To Identify Personas
- Podcast Episode 13: Tools & Tips for Effective Persona Research
- 8 Underexplored Areas of LinkedIn For Persona Research
- Podcast Episode 12: Bringing Your Brand To Life
- How To Use Facebook To Research Buyer Personas
- 9 Research Ideas For Creating Data-Driven Personas
- Podcast Episode 11: Using Brand Vectors To Measure & Align Your Brand
- How To Communicate Your Brand Through the Organization
- Podcast Episode 10: How To Break Down Department Silos
- Podcast Episode 9: Applying Iterative Marketing To Your Existing Marketing
- Podcast Episode 8: The 4 Elements of Effective Reporting
- Expanding the Customer Journey
- Mapping the Customer Journey: Sales’ Perspective
- Mapping the Customer Journey: Marketing’s Perspective
- Mapping the Customer Journey: The Persona’s Perspective
- Mapping the Customer Journey
- Podcast Episode 7: Designing An Effective Marketing Experiment
- How Statistical Significance Makes Your Results More Reliable
- Podcast Episode 6: Marketing Optimization – Putting the ‘Iterative’ in Iterative Marketing
- Podcast Episode 5: Aligning Your Content and Channels
- Podcast Episode 4: Mapping The Customer Journey
- Podcast Episode 3: Persona Discovery
- A Step-by-Step Guide For Creating A B2C Buyer Persona
- How to Create a B2B Buyer Persona
- 10 Quick Wins To Get You Started With Iterative Marketing
- Podcast Episode 2: Defining Your Brand
- 7 (Achievable) Steps to Creating a Cutting-Edge Marketing Department
- How To Break Down The Silos That Are Undercutting Your Marketing Efforts
- Podcast Episode 1: What Is Iterative Marketing?
- How Iterative Marketing Helps Your Reports Accomplish What You Need
- 3 Key Assets for Future Marketing Success
- 8 Keys to Successful Marketing Optimization
- How To Ensure Your A/B Testing Gets Results
- Proving Your Marketing ROI Is Better With KPIs
- Whatever You Do, Don’t Launch Another Big Campaign
- How to Segment Your Audience for Maximum Marketing Effect
- It’s Not About You: Why Persona-Centric Marketing Collateral Is Effective
- 3 Things Your Ad Strategy Is Missing
- Customer Journey: Enhancing the Customer Experience
- Personas: The Great Brand Unifier
- 6 Questions To Determine If Your Brand Guide Is Effective
- It’s Time to Kill the Marketing Campaign
- Join the Movement – Let’s Save Marketing Together
- How To Increase The Value of Marketing Within The Organization
- We’re Doing it Wrong: 3 Ways Marketers Are Abhorrently Wasteful
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