Think about your most recent ad campaign. How did it make you feel?
The campaign, which is part of a larger strategy, looked good. But when you laid it alongside your other campaigns, did it feel disjointed? Did you question whether the message was the right one for the audience, or it it was even the right audience at all? As a marketer, did you feel lost and a little unsure as to how this ad fit into the larger strategy? [Read more…]