Archives for July 2016
How A Content Audit Delivers The Right Message At The Right Time
Today’s customers demand personalized experiences that are delivered to them when they want it, and in the way they want to consume it. To deliver on this expectation, we must create content that shows we have a deep understanding of who our audience is and what their needs are. This requires content that is targeted to a specific persona at a specific moment in their journey state. [Read more…]
Podcast Episode 20: Aligning Traditional Media With Your Customer Journey
See-Think-Do: A Framework For Understanding Your Prospect’s State of Being
See-Think-Do is a marketing framework consisting of a series of “consideration states,” conceived by Avinash Kaushik. Because it is customer-centric and aligns well with the Iterative Marketing methodology, we refer to it often. Let’s summarize Kaushik’s main ideas and expand on them to make this framework even more powerful.
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Webinar Recording: Marketing Personalization
Marketing Personalization kicked off the first webinar in our Marketing For Success Webinar Series yesterday. [Read more…]