Iterative Marketing

Login | Become a Member
  • What Is It?
  • Blog
  • Podcast
  • Community
  • Join
  • Resources
  • Webinars
  • Connect

A/B Confidence Calculator

This calculator will tell you if your A/B test is conclusive or could be the result of mere chance. Industry standard is a 95% confidence, but some marketers will make non-critical decisions at 90% confidence. Real sticklers look for 99% confidence.

Impressions
-or-
Sessions
Clicks
-or-
Conversions
Control (A)
Variable (B)
Inconclusive

Become a Member

Join IterativeMarketing.net and gain access to exclusive materials only available to members. Membership is free.

Create Account

Subscribe to the Podcast

The Iterative Marketing Podcast is a weekly show dedicated to helping marketing professionals and entrepreneurs implement Iterative Marketing for your organizations and your clients. Subscribe today and be a better marketer.

Subscribe via iTunes

Subscribe via RSS

Subscribe via Email

The podcast can also be found on YouTube, Stitcher, SoundCloud and Google Play.

Latest Blog Posts

  • Podcast Episode 50: Diversity in Personas
  • Don’t Drop the Phone Ball
  • Podcast Episode 49: Moving From Attribution To Contribution

About

IterativeMarketing.net is hosted and maintained by Brilliant Metrics, Inc, a consultancy out to rid the world of marketing waste through marketing measurement, optimization and automation. Learn more about Brilliant Metrics.
Read Iterative Marketing's Privacy Policy

Connect

  • Facebook
  • LinkedIn
  • Twitter

Search

© 2023 – Brilliant Metrics, Inc