This calculator will tell you if your A/B test is conclusive or could be the result of mere chance. Industry standard is a 95% confidence, but some marketers will make non-critical decisions at 90% confidence. Real sticklers look for 99% confidence.
| Impressions -or- Sessions |
Clicks -or- Conversions |
|
| Control (A) | ||
| Variable (B) | ||
| Inconclusive | ||