Join the Movement – Let’s Save Marketing Together

Marketing, as a practice, is in danger. On Madison Avenue, big agencies are being usurped by business consultants. On the front lines of many org charts, the boundaries between sales and marketing are blurring. As marketers, we are expected to do more, using more technology, with less and less budget. Meanwhile, our channels fragment and as marketers we lose focus. The very technology trying to disrupt and simplify the practice of marketing makes our jobs that much more complicated. And we can’t do it all.

At the center of all of this, however, are a few basic changes in the way marketing gets done and the way marketing gets results. The gameboard has been shifting in subtle ways the last few years and now the game has changed. My question to you: has your approach to marketing kept up with this change or are you playing a radically different game by an old set of rules?

Why Iterative Marketing

We put together the Iterative Marketing methodology because we wanted to apply structure to the changes we have experienced in the industry. These aren’t just changes in technology, which are ongoing and only going to revolutionize things further. We are referring to changes in the way we, as marketers, affect the hearts and minds of our target audiences.

While Iterative Marketing is a fairly new term, the ideas have been around for several years. What we are doing is simply pulling these proven ideas into one system that builds upon itself to provide a simple structure to marketing activity.

The methodology is comprised of a series of six fundamental truths and six actionable components that make up a framework we can all use to keep our marketing activities focused, measurable, and continuously improving.

By iterating on past successes and past insights gained from our audiences, we can continuously ratchet up our marketing efforts to greater heights of effectiveness. Understanding the six fundamental truths and applying the six actionable components ensures we are playing by the new rules, while staying anchored amid the barrage of new tactics in marketing.

Join us

Now is the perfect time to get on board with Iterative Marketing. The momentum is up, the methods are well tested, and there are great gains to be had applying these methods now.

Here’s how you can get involved:

1. Join the movement
2. Participate in the LinkedIn community
3. Share your successes (and challenges) implementing Iterative Marketing
4. Become part of the story as we work to save marketing as a practice

Onward and upward!

 

Featured photo courtesy of Angie Garrett.