Marketing and sales may be separate departments, but they share an important objective — to grow the business.
A webinar presented by Brilliant Metrics, “Aligning Marketing & Sales” addressed how marketing and sales can align their interests and synch their efforts. This webinar was one of many in the Marketing For Success Webinar Series.
Presenter Steve Robinson, Founder/CEO of Brilliant Metrics, outlined the three keys to sales and marketing bliss: solid personas, documented customer journeys and reporting.
Alignment between sales and marketing is important because new tools require it, and customers expect a unified experience.
View the SlideShare of the Aligning Marketing & Sales Webinar.
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