The Marketing Section outlines the tactics and key message used by the marketing department to maintain a presence and provide the best experience possible during the prospect’s journey. This section is influenced by the Persona Section, and will change as new marketing initiatives are introduced. [Read more…]
Mapping the Customer Journey: The Persona’s Perspective
The Persona Section of the customer journey documents brand interactions from the perspective of the chosen persona. This section is based on the actual needs of the persona as he or she moves through the sales process. It does not change unless the sales process changes. [Read more…]
Mapping the Customer Journey
A customer journey is a story of the prospect as they move through the sales process, and ideally beyond. It begins before the prospect is aware of the brand, product or service and follows them through the sales funnel, documenting both their expectation and experience. [Read more…]
Podcast Episode 7: Designing An Effective Marketing Experiment
How Statistical Significance Makes Your Results More Reliable
We’ve already posted a few articles that show how important experimentation is for good marketing and how to ensure your A/B testing gets results.
But there had always been something missing: In every post, we mentioned statistical significance without explaining what it actually is and why it matters so much in marketing. [Read more…]
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