As a corporate marketer or agency partner, you have heard the phrase “it’s marketing’s fault” repeated more than once. We joke about it, but this happens often when a program or campaign hasn’t met some arbitrary standard of performance set by someone who doesn’t understand marketing. [Read more…]

The time has come. Digital has taken center stage and the perception is that if it’s bits and bytes, it’s measurable. This means the spotlight is on marketing to prove how we spend our time and money. Are you feeling the pressure? Today I lay out three common marketing practices we should reevaluate to find greater efficiency and impact in our marketing efforts. [Read more…]