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January 12, 2016 by Elizabeth Earin Leave a Comment

How To Increase The Value of Marketing Within The Organization

has marketing become inherently wasteful
As a corporate marketer or agency partner, you have heard the phrase “it’s marketing’s fault” repeated more than once. We joke about it, but this happens often when a program or campaign hasn’t met some arbitrary standard of performance set by someone who doesn’t understand marketing. [Read more…]

January 10, 2016 by steve robinson Leave a Comment

We’re Doing it Wrong: 3 Ways Marketers Are Abhorrently Wasteful

has marketing become inherently wastefulThe time has come. Digital has taken center stage and the perception is that if it’s bits and bytes, it’s measurable. This means the spotlight is on marketing to prove how we spend our time and money. Are you feeling the pressure? Today I lay out three common marketing practices we should reevaluate to find greater efficiency and impact in our marketing efforts. [Read more…]

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