Podcast Episode 9: Applying Iterative Marketing To Your Existing Marketing
Podcast Episode 8: The 4 Elements of Effective Reporting
Expanding the Customer Journey
Every customer journey map we create has the potential to outline more specific moments that prospects and customers engage with our brand.
The customer journey template we provided, based on Avinash Kaushik’s “See, Think and Do”, is just a starting point. As our organizations uncover more layers of a prospect’s journey, these maps will need to be expanded. By expanding the customer journey, we can more accurately, and specifically, target our content and media to one persona. [Read more…]
Mapping the Customer Journey: Sales’ Perspective
The Sales Section outlines the activities, sales collateral and key messages that our sales team uses in the customer journey. Influenced by the Persona Section and supported by the Marketing Section, the activities and tactics outlined may change as new sales goals are rolled out, and will change when a new program is implemented. [Read more…]
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