Podcast Episode 14: How To Wrangle Your Buyer Personas With a Matrix
How to Use A Matrix To Identify Personas
Great things start out small, and the persona discovery process is no different. As marketers, we are responsible for identifying and creating the one core persona that will have the greatest impact on our bottom line. Once we successfully implement and improve our program for that one persona, we can move on to the next. [Read more…]
Podcast Episode 13: Tools & Tips for Effective Persona Research
8 Underexplored Areas of LinkedIn For Persona Research
Careful research is at the heart of persona development. From mining CRM contacts to scouring surveys, marketers leverage tools to construct data-driven personas every single day. LinkedIn is an especially popular research tool for persona development because of its breadth of company and employee information. But LinkedIn also offers some fascinating, qualitative insights into audiences beyond the basic details like job titles and work history. Here, we’ll take a closer look at some of the hidden areas you can explore on LinkedIn to create a well-rounded persona.
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