Podcast Episode 5: Aligning Your Content and Channels
Podcast Episode 4: Mapping The Customer Journey
Podcast Episode 3: Persona Discovery
A Step-by-Step Guide For Creating A B2C Buyer Persona
Buyer personas allow marketers to gain insights into the buyer in a way that allows both sales and marketing to identify and empathize with specific segments of their target audience. These insights, when used to align content with the appropriate channels, translates into increased revenue and stronger brand affinity. To help you get started, we are sharing our B2C Buyer Persona. Simply download the free persona template, and replace the information we entered for Hannah, a stay at home mother of two small children. The step-by-step guide outlined below will help you document an effective buyer persona. [Read more…]
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