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July 15, 2016 by steve robinson Leave a Comment

Aligning Digital Media With Your Customer Journey

Aligning Digital Media With Your Customer Journeysteve robinson
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https://iterativemarketing.net/wp-content/uploads/2016/07/Ep19AudioOnly070716.mp3

Show Notes

  • It is recommended to listen to episode 18, Aligning Content With Your Customer Journey, for reference.
  • Different digital media (aka marketing channels) can be used to deliver content to your audience based on their customer journey state.
  • The goal is to personalize content based on the buyer journey’s state. Not all media/channels attract audiences at every state.
  • Banner ads, video ads, paid social media, native ads, email, paid search and organic search can all be aligned to a buyer’s journey state.
  • Targeting methods available to digital media allow marketers to laser-focus their content to the right audience. To utilize that targeting, we must have a segmented database and content specific to a journey state.
  • Next week’s episode will explore aligning traditional media with the customer journey state.

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The Iterative Marketing Podcast is a production of Brilliant Metrics, a consultancy helping brands and agencies rid the world of marketing waste.

Producer: Heather Ohlman

Transcription: Reena Venkata

Music: SeaStock Audio

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