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July 11, 2016 by steve robinson Leave a Comment

Aligning Content With Customer Journey

Aligning Content With Customer Journeysteve robinson
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https://iterativemarketing.net/wp-content/uploads/2016/07/ep18podcast.mp3

Show Notes

  • Aligning content to your customer journey is a basic requirement to compete in the industry.
  • Consumers are used to a higher degree of personalization.
  • Personalization is more than just putting a prospect’s name in an email. It is content that is specific to a customer or prospect at a specific point in their customer journey state, See, Think, Do, Grow or Give.
  • The customer journey state dictates the type of message a customer or prospect needs or wants to receive.

Charity of the Week:
Micah Ecumenical Ministries

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The Iterative Marketing Podcast is a production of Brilliant Metrics, a consultancy helping brands and agencies rid the world of marketing waste.

Producer: Heather Ohlman

Transcription: Reena Venkata

Music: SeaStock Audio

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