Podcast Episode 21: Agile Marketing Vs. Iterative Marketing
Podcast Episode 20: Aligning Traditional Media With Your Customer Journey
See-Think-Do: A Framework For Understanding Your Prospect’s State of Being
See-Think-Do is a marketing framework consisting of a series of “consideration states,” conceived by Avinash Kaushik. Because it is customer-centric and aligns well with the Iterative Marketing methodology, we refer to it often. Let’s summarize Kaushik’s main ideas and expand on them to make this framework even more powerful.
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Webinar Recording: Marketing Personalization
Marketing Personalization kicked off the first webinar in our Marketing For Success Webinar Series yesterday. [Read more…]
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