Webinar Recording: Reporting For Success & Bigger Budgets
This webinar was the second in the Marketing For Success Webinar Series, following Marketing Personalization.
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Podcast Episode 24: New Program or New Creative?
Podcast Episode 23: A Deep Dive Into ‘See’ State
How To Tell If Your Marketing Program Needs New Creative
Iterative marketers may not use big campaigns to reach an audience — but that doesn’t mean our marketing programs are set-and-forget. In fact, quite the opposite is true. Marketing programs run indefinitely, so strategic changes are crucial for maintaining relevance.
But without a campaign’s traditional start and end dates, we are faced with with recurring questions: How do we know when it is time to change our ad creative? Should we ever consider launching an entirely new marketing program? [Read more…]
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