Podcast Episode 27: A Deep Dive Into ‘Think’ State
How To Align Digital Media To Your Customer Journey
Personalization is more than a buzzword in marketing — it is an expectation. According to a survey by Kahuna, 86% of consumers say personalization plays a role in their purchasing decisions. In the same survey, 48% of senior marketers said personalized media programs led to improved response rates and increased sales.
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Podcast Episode 26: The Role of Experiments
Documenting Your Brand with Brand Vectors
The idea of a brand can be hard for many marketers to get their heads around, especially in the context of their own organizations. It all seems impossible to measure, at least beyond aided and unaided awareness. There is a way, however, to not only clearly define a brand but also measure it and define its weak points: by using the brand vector method.
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