The Sales Section outlines the activities, sales collateral and key messages that our sales team uses in the customer journey. Influenced by the Persona Section and supported by the Marketing Section, the activities and tactics outlined may change as new sales goals are rolled out, and will change when a new program is implemented. [Read more…]
Archives for April 2016
Expanding the Customer Journey
Every customer journey map we create has the potential to outline more specific moments that prospects and customers engage with our brand.
The customer journey template we provided, based on Avinash Kaushik’s “See, Think and Do”, is just a starting point. As our organizations uncover more layers of a prospect’s journey, these maps will need to be expanded. By expanding the customer journey, we can more accurately, and specifically, target our content and media to one persona. [Read more…]
Podcast Episode 7: Designing An Effective Marketing Experiment
How Statistical Significance Makes Your Results More Reliable
We’ve already posted a few articles that show how important experimentation is for good marketing and how to ensure your A/B testing gets results.
But there had always been something missing: In every post, we mentioned statistical significance without explaining what it actually is and why it matters so much in marketing. [Read more…]