Iterative Marketing

Login | Become a Member
  • What Is It?
  • Blog
  • Podcast
  • Community
  • Join
  • Resources
  • Webinars
  • Connect

August 25, 2016 by steve robinson Leave a Comment

Programmatic Media

Programmatic Mediasteve robinson
  • Social:
  • Link:
  • Embed:
https://iterativemarketing.net/wp-content/uploads/2016/08/PodcastEp25AUDIOONLY082316.mp3

There has been a major shift in the way that digital media is bought and sold, which has opened up a lot of new digital targeting opportunities for marketers. While programmatic is not new technology, a lot of people are not aware of what it is and how they can use it. A Pulse Study found that ⅓ of Fortune 500 brands are not using any programmatic techniques. Of those that are using programmatic, ¼ of feel they need more education on how to use programmatic techniques.

What is Programmatic Media Buying and how it is different?

  • Programmatic helps us buy media faster and more efficiently by taking humans out of the equation at certain points. It also opens the doors to more robust targeting.
  • DoubleClick Bid Manager, Turn and MediaMath are some of the automated systems that have made programmatic media buying easier.

What is Real-Time Bidding?

  • Real-Time Bidding is the buying and selling of ad inventory in real-time auctions. This means the ad is actually purchased at the moment the user is seeing it.
  • RTB is an ad space for marketers and doesn’t require human media buyers.

How does RTB and Programmatic add value to our world?

  • Programmatic is here and it’s here to stay. It not only has become a staple of modern media buying but is slated to account for 50% of digital ad sales.
  • It is the future of media buying for digital, but also TV, display, video, broadcast radio and publications.
  • RTB and programmatic allows us to deliver the right ad to the right people at the right time.
  • This new technology enables optimizations because we can see rich data of ad performance and can know which targeting methods are working.

How does programmatic fit into Iterative Marketing?

  • Programmatic gives us the means to get the right message, to the right person, at the right time — which is a key component of Iterative Marketing.
  • Reference: Programmatic Storytelling: How Programmatic is Evolving Traditional Branding

How do I get started?

  • The first thing is to find a DSP partner — SiteScout, ExactDrive or BlueAgile — that will allow you to get your toes wet – preferably one that allows you to start small.
  • For other references, check out: Real-Time Bidding, Private RTB and Programmatic Direct and why marketers should adopt programmatic marketing.

Charity of the Week:

St. Thomas More High School

We hope you want to join us on our journey. Find us on IterativeMarketing.net, the hub for the methodology and community. Email us at [email protected], follow us on twitter at @iter8ive or join The Iterative Marketing Community LinkedIn group.

The Iterative Marketing Podcast is a production of Brilliant Metrics, a consultancy helping brands and agencies rid the world of marketing waste.

Producer: Heather Ohlman
Transcription: Emily Bechtel
Music: SeaStock Audio

Onward and upward!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Become a Member

Join IterativeMarketing.net and gain access to exclusive materials only available to members. Membership is free.

Create Account

Subscribe to the Podcast

The Iterative Marketing Podcast is a weekly show dedicated to helping marketing professionals and entrepreneurs implement Iterative Marketing for your organizations and your clients. Subscribe today and be a better marketer.

Subscribe via iTunes

Subscribe via RSS

Subscribe via Email

The podcast can also be found on YouTube, Stitcher, SoundCloud and Google Play.

Latest Blog Posts

  • Podcast Episode 50: Diversity in Personas
  • Don’t Drop the Phone Ball
  • Podcast Episode 49: Moving From Attribution To Contribution

About

IterativeMarketing.net is hosted and maintained by Brilliant Metrics, Inc, a consultancy out to rid the world of marketing waste through marketing measurement, optimization and automation. Learn more about Brilliant Metrics.
Read Iterative Marketing's Privacy Policy

Connect

  • Facebook
  • LinkedIn
  • Twitter

Search

© 2023 – Brilliant Metrics, Inc