Buyer personas are fictitious customer representations. They give organizations an opportunity to better understand who their customers are, what they think about, and what influences their buying decisions. Whether your use our free buyer persona template for B2B or B2C or one that you have created yourself, the key is to build an actionable persona that your organization will actually use. [Read more…]
Archives for May 2016
Podcast Episode 11: Using Brand Vectors To Measure & Align Your Brand
How To Communicate Your Brand Through the Organization
A brand is one of an organization’s most valuable assets. It is what differentiates us from our competitors, makes it easier to introduce new products and move into new markets and, when managed and nurtured, can stand the test of time. Entire campaigns are dedicated to brand launches and promotions. Yet in our drive to cultivate one of our most valuable assets we often overlook another: our employees. [Read more…]