Iterative Marketing

Login | Become a Member
  • What Is It?
  • Blog
  • Podcast
  • Community
  • Join
  • Resources
  • Webinars
  • Connect

May 12, 2016 by steve robinson Leave a Comment

Using Brand Vectors To Measure & Align Your Brand

Using Brand Vectors To Measure & Align Your Brandsteve robinson
  • Social:
  • Link:
  • Embed:
https://iterativemarketing.net/wp-content/uploads/2016/05/Ep11AudioOnly050216.mp3

Show Notes

  • Brand vectors are a tool to help measure and visualize your brand by plotting your position between two believable extremes.
  • Examples of extremes include “stodgy v. free spirit” or “cheap v. luxury.” Organizations fall somewhere between the two, and the brand vector is the visual tool that helps graphically illustrate that perception.
  • Brand vectors create internal and external alignment of your brand and help you visually differentiate your brand from competitors.
  • Combining several key vectors gives your brand multi-dimensional life.

Charity of the Week:

American Kidney Fund

We hope you want to join us on our journey. Find us on IterativeMarketing.net, the hub for the methodology and community. Email us at [email protected]erativemarketing.net, follow us on twitter at @iter8ive or join The Iterative Marketing Community LinkedIn group.

The Iterative Marketing Podcast is a production of Brilliant Metrics, a consultancy helping brands and agencies rid the world of marketing waste.

Producer: Heather Ohlman

Transcription: Reena Venkata

Music: SeaStock Audio
Onward and upward!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Become a Member

Join IterativeMarketing.net and gain access to exclusive materials only available to members. Membership is free.

Create Account

Subscribe to the Podcast

The Iterative Marketing Podcast is a weekly show dedicated to helping marketing professionals and entrepreneurs implement Iterative Marketing for your organizations and your clients. Subscribe today and be a better marketer.

Subscribe via iTunes

Subscribe via RSS

Subscribe via Email

The podcast can also be found on YouTube, Stitcher, SoundCloud and Google Play.

Latest Blog Posts

  • Podcast Episode 50: Diversity in Personas
  • Don’t Drop the Phone Ball
  • Podcast Episode 49: Moving From Attribution To Contribution

About

IterativeMarketing.net is hosted and maintained by Brilliant Metrics, Inc, a consultancy out to rid the world of marketing waste through marketing measurement, optimization and automation. Learn more about Brilliant Metrics.
Read Iterative Marketing's Privacy Policy

Connect

  • Facebook
  • LinkedIn
  • Twitter

Search

© 2023 – Brilliant Metrics, Inc