Using Brand Vectors To Measure & Align Your Brandsteve robinson
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Show Notes
- Brand vectors are a tool to help measure and visualize your brand by plotting your position between two believable extremes.
- Examples of extremes include “stodgy v. free spirit” or “cheap v. luxury.” Organizations fall somewhere between the two, and the brand vector is the visual tool that helps graphically illustrate that perception.
- Brand vectors create internal and external alignment of your brand and help you visually differentiate your brand from competitors.
- Combining several key vectors gives your brand multi-dimensional life.
Charity of the Week:
American Kidney Fund
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The Iterative Marketing Podcast is a production of Brilliant Metrics, a consultancy helping brands and agencies rid the world of marketing waste.
Producer: Heather Ohlman
Transcription: Reena Venkata
Music: SeaStock Audio
Onward and upward!
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