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August 12, 2016 by steve robinson Leave a Comment

A Deep Dive Into ‘See’ State

A Deep Dive Into ‘See’ Statesteve robinson
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https://iterativemarketing.net/wp-content/uploads/2016/08/PodcastEp23AUDIOONLY0080816.mp3

Show Notes

  • Today we’ll be taking a deep-dive into the See state of See-Think-Do-Grow-Give. These consideration states form a framework we adapted from Avinash Kaushik.
  • The See audience is not thinking about our product or service.
  • Advertising to the ‘See’ state creates familiarity with our brand and builds trust and affinity.
  • See media should focus on targeting, reach and frequency.
  • While many companies focus on the Think and Do states because they are more measurable and closer to the money, See audiences grease the skids for conversions.
  • See state targeting is an investment in improving the future performance of your Think and Do tactics.
  • Targeting the See state is just one way to personalize your marketing. Learn how this fits into a bigger picture by checking out our Marketing Personalization Webinar on SlideShare.

Charity of the Week:

Watson Children’s Center

We hope you want to join us on our journey. Find us on IterativeMarketing.net, the hub for the methodology and community. Email us at [email protected], follow us on twitter at @iter8ive or join The Iterative Marketing Community LinkedIn group.

The Iterative Marketing Podcast is a production of Brilliant Metrics, a consultancy helping brands and agencies rid the world of marketing waste.

Producer: Heather Ohlman
Transcription: Emily Bechtel
Music: SeaStock Audio

Onward and upward!

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