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May 4, 2016 by steve robinson Leave a Comment

How To Break Down Department Silos

How To Break Down Department Silossteve robinson
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https://iterativemarketing.net/wp-content/uploads/2016/04/Ep10AudioOnly042916.mp3

Show Notes

  • Silos exist across organizations everywhere, between Marketing & IT, Human Resources, Customer Service and Sales.
  • Breaking down silos between Marketing and Sales increases collaboration, reduces duplicated effort, leverages expertise and creates consistency.
  • To break down silos, departments must change how they operate, with endorsement from the top of the org chart.
  • There are many opportunities to collaborate across Marketing and Sales, specifically: personas, customer journey mapping, brand development, content creation, experimentation and feedback on lead generation.
  • Learn six tips for successfully integrating Marketing & Sales.

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The Iterative Marketing Podcast is a production of Brilliant Metrics, a consultancy helping brands and agencies rid the world of marketing waste.

Producer: Heather Ohlman
Transcription: Emily Bechtel
Music: SeaStock Audio

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