Personalization is more than a buzzword in marketing — it is an expectation. According to a survey by Kahuna, 86% of consumers say personalization plays a role in their purchasing decisions. In the same survey, 48% of senior marketers said personalized media programs led to improved response rates and increased sales.
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Podcast Episode 26: The Role of Experiments
Documenting Your Brand with Brand Vectors
The idea of a brand can be hard for many marketers to get their heads around, especially in the context of their own organizations. It all seems impossible to measure, at least beyond aided and unaided awareness. There is a way, however, to not only clearly define a brand but also measure it and define its weak points: by using the brand vector method.
Podcast Episode 25: Programmatic Media
Webinar Recording: Reporting For Success & Bigger Budgets
This webinar was the second in the Marketing For Success Webinar Series, following Marketing Personalization.
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