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September 28, 2016 by steve robinson Leave a Comment

Podcast Episode 30: Continuous Improvement In Paid Media

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September 21, 2016 by steve robinson Leave a Comment

Podcast Episode 29: The Iterative Marketing Report Template

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September 15, 2016 by Elizabeth Earin Leave a Comment

Iterative Marketing Report Template

As marketers, we often struggle to communicate our impact on our organization. We struggle because we are so entrenched in the day-to-day tactics and overall strategy that we have a hard time seeing the bigger picture. And we struggle because, at the end of the day, our organization seems to only care about revenue.
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September 14, 2016 by steve robinson Leave a Comment

Podcast Episode 28: Marketing More Effectively With Long-Term Assets

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September 8, 2016 by steve robinson Leave a Comment

Podcast Episode 27: A Deep Dive Into ‘Think’ State

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Latest Content

  • Podcast Episode 50: Diversity in Personas
  • Don’t Drop the Phone Ball
  • Podcast Episode 49: Moving From Attribution To Contribution
  • Podcast Episode 48: How To Shift Your Organization To Be Persona-Centric
  • Podcast Episode 47: Why Brand Matters

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