Our goal as iterative marketers is to produce continuous improvement. Accomplishing this goal does not come easily without a trusted toolkit of tactics, templates and measurement tools. The following list offers 10 essential tools for getting started on the path to continuous improvement across all marketing efforts. [Read more…]
Personalization is more than a buzzword in marketing — it is an expectation. According to a survey by Kahuna, 86% of consumers say personalization plays a role in their purchasing decisions. In the same survey, 48% of senior marketers said personalized media programs led to improved response rates and increased sales.
Iterative marketers may not use big campaigns to reach an audience — but that doesn’t mean our marketing programs are set-and-forget. In fact, quite the opposite is true. Marketing programs run indefinitely, so strategic changes are crucial for maintaining relevance.
But without a campaign’s traditional start and end dates, we are faced with with recurring questions: How do we know when it is time to change our ad creative? Should we ever consider launching an entirely new marketing program? [Read more…]