- Aligning content to your customer journey is a basic requirement to compete in the industry.
- Consumers are used to a higher degree of personalization.
- Personalization is more than just putting a prospect’s name in an email. It is content that is specific to a customer or prospect at a specific point in their customer journey state, See, Think, Do, Grow or Give.
- The customer journey state dictates the type of message a customer or prospect needs or wants to receive.
Charity of the Week:
Micah Ecumenical Ministries
We hope you want to join us on our journey. Find us on IterativeMarketing.net, the hub for the methodology and community. Email us at [email protected], follow us on twitter at @iter8ive or join The Iterative Marketing Community LinkedIn group.
The Iterative Marketing Podcast is a production of Brilliant Metrics, a consultancy helping brands and agencies rid the world of marketing waste.
Producer: Heather Ohlman
Transcription: Reena Venkata
Music: SeaStock Audio
Onward and upward!