Podcast Episode 7: Designing An Effective Marketing Experiment
How Statistical Significance Makes Your Results More Reliable
We’ve already posted a few articles that show how important experimentation is for good marketing and how to ensure your A/B testing gets results.
But there had always been something missing: In every post, we mentioned statistical significance without explaining what it actually is and why it matters so much in marketing. [Read more…]
Podcast Episode 6: Marketing Optimization – Putting the ‘Iterative’ in Iterative Marketing
Podcast Episode 5: Aligning Your Content and Channels
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