Careful research is at the heart of persona development. From mining CRM contacts to scouring surveys, marketers leverage tools to construct data-driven personas every single day. LinkedIn is an especially popular research tool for persona development because of its breadth of company and employee information. But LinkedIn also offers some fascinating, qualitative insights into audiences beyond the basic details like job titles and work history. Here, we’ll take a closer look at some of the hidden areas you can explore on LinkedIn to create a well-rounded persona.
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