Podcast Episode 14: How To Wrangle Your Buyer Personas With a Matrix
How to Use A Matrix To Identify Personas
Great things start out small, and the persona discovery process is no different. As marketers, we are responsible for identifying and creating the one core persona that will have the greatest impact on our bottom line. Once we successfully implement and improve our program for that one persona, we can move on to the next. [Read more…]
How To Use Facebook To Research Buyer Personas
Each month, more than 1.65 billion users log in to Facebook, the world’s largest social networking site. The size of this social platform, combined with demographic and behavioral data, makes Facebook a powerful tool for marketers looking to better understand their target audience through data-driven buyer personas. [Read more…]
9 Research Ideas For Creating Data-Driven Personas
Buyer personas are fictitious customer representations. They give organizations an opportunity to better understand who their customers are, what they think about, and what influences their buying decisions. Whether your use our free buyer persona template for B2B or B2C or one that you have created yourself, the key is to build an actionable persona that your organization will actually use. [Read more…]
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